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Email campaign
Summary of Task
The email campaign will consist of four distinct sets of emails sent to businesses and residents of San Joaquin County. Each email campaign will consist of approximately 20,000 emails. The email will consist of energy efficiency information that is appropriate for local residents and businesses. Emails will only be sent utilizing opt-in lists.
Current Status
Phase I
Phase I of the email campaign is complete 08/30/04. This campaign was highly successful in that it achieved a view rate of 9.3% - which is significantly higher than the 4% that is typically seen with Direct Mail campaigns. A PDF of the email is linked below:
Phase I of Email Campaign
Phase II
Phase II of the email campaign was completed 12/30/04. A PDF of the email is linked below:
Click Here to Save Money
Phase III
Phase III of the email campaign was completed 07/26/05. A PDF of the email is linked below:
Energy Efficiency for San Joaquin Residents
Phase IV
Phase IV of the email campaign was completed on 11/30/2005. A PDF of the email is linked below:
Save Money on Your Bills This Winter
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